Put the important stuff first

Quick tip of the week: start your web pages with all the important information.

You can do this by:

• starting with a few lines summarising the rest of the article
• using a bullet point list at the top to cover the key points
• putting all calls to action right at the top (eg 'buy now', 'book online')
• listing important dates and prices before the lengthy description.

If your readers are in a hurry, get distracted halfway through or don't realise there's more to see, they won't miss the bits most important to them, and to you!